MNGIE Connect

Entrada Therapeutics enlisted Shofsky to make crucial information about a rare disease more accessible to a nonscientific audience of patients and their loved ones. The result was an innovative and approachable design that educates and empathizes.

Engaging and empathetic brand design

A bright color palette and clean logo design made the MNGIE Connect website friendly, and approachable, without burying information or diluting the site’s purpose as a mitochondrial neurogastrointestinal encephalopathy syndrome resource center.

Storytelling at the cellular level

Scientifically accurate molecule illustrations break down serious information, making it easier for patients and clinicians to digest and absorb.

The latest in lightweight vector video animations

Shofsky used vector video animations to illustrate and unpack complex MNGIE information while optimizing for site load time.

Creating a simple, centralized resource for complex information

Shofsky worked with MNGIE Connect to create a central knowledge resource for MNGIE patients, loved ones and clinicians. Scientific illustrations and state-of-the-art animations simplified complicated information about the rare disease, making it more accessible and approachable.

Scientific Illustration & Animation

People remember 80% of what they see, compared to just 20% of what they read. Give them something to remember you by with cutting-edge, scientifically accurate animations and models that leverage CAD, MRI and CT data.

Video & Motion Graphics

Users spend 60% more time on web pages with video. Whether it’s educational videos or user stories, you can leverage the power of video with Shofsky’s fully equipped production house.

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